Making Words Work for You

Most people in business who have either a marketing or a business degree would have heard of the 4 P’s that make up the marketing mix (Price, Place, Product & Promotion). Today we truly believe that a 5th P is here. We like to think of it as Presence.

Most would argue the Internet is just another form of Promotion. We believe that it may have held true 5 years ago but today it's no longer the case.

We believe that having a Presence on the Internet is today just as important as Place in the marketing mix.

Place may in certain industries become obsolete if a good Presence is attained for your company. We refer to Presence as being a presence on the Internet.

Just like Place, Presence requires considerable planning. This is where we can help. Its become a lot more involved then just having a website and listing it in a few directories and then thinking by some magic force things will start to happen!

The Internet is made up of many components, far too many to list them all in any detail. As a business however we believe these are the steps that need to be embraced:

1. Good website design
2. Usability testing
3. Reporting and website analytics
4. Search Engine Optimisation
5. Internet Advertising - PPC (Pay Per Click). Banner, Directory Submission, Affiliations
6. Social Media Development

You maybe saying to yourself - WOW!! We would need someone full time to keep up with all this. The cold truth is yes you will. We believe that 10 years from now any business that ignores this HUGE part of the marketing mix (Presence) will be lets say “on there way out”.

We are really looking forward to helping you.

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